Usman Farooq
A-101 Block A, KDA officers Society, Gulshan-e-Iqbal,
Karachi, Pakistan.
0321-2757749
Work Experience
SalSoft Technologies Private Limited
Head of Digital Marketing
I joined Salsoft as the Project Manager SEO to developing strategies for increasing online traffic and improving search ranking for all the websites of Salsoft. However, I was promoted to the position of Head of Digital Marketing within a span of 2 months. My work responsibilities now include leading and managing all the teams for online marketing including SEO, SEM, SMM, Email marketing and other teams. My responsibility includes formulation of strategies to boost the business via all modes of online marketing.
Business Recorder (BR) Group:
Project Manager and New Media Specialist:
After completion of seven hard working months attaining the position and being promoted to project manager, my duties have been changed to the duties of a project manager where as co-ordinating with all the HOD for Marketing, Editorial and IT to finalize project, get them completed within the timeline decided and catch-up on additional deadlines given for new support systems to be provided. I also have the responsibility of providing all technical, marketing, sales and editorial support for all the web activities being carried out.
New Media Specialist and SEO Specialist:
Currently I am employed at Business Recorder office Karachi as a new media specialist. My job responsibilities stretch from devising strategies for increasing online traffic to improving search ranking for four brands of the BR group which include AAJTV, Business Recorder, PLAYTV and KHISTOCKS. Having been given the responsibility of new media at BR, I have undertaken several initiatives that have objectively given good results. Some of the steps taken include implementation and usage of various applications for efficient Business management such as Google DFP, Analytics, and Webmaster etc. I have also been involved in implementation of white hat SEO techniques which include implementation of Meta tags, keyword research and implementation and link exchange etc.
The Researchers
Online Business Consultant and SEO Consultant:
Responsible for all online marketing strategies for search engine promotion as well as social media and PPC campaigns, providing consultancy for all new projects remotely to the client in the U.S and giving details of conversions and ROI obtained from the performed actions. Project handling and consultation for SEO friendly development and designing.
Manasia Group of Companies
SEO Consultant and Social Media Strategist:
My work experience also includes working with multiple subsidiaries of Manasia group of company’s pvt. ltd as an SEO engineer and Social media strategist. The companies I have worked with under the umbrella of Manasia group of companies include the Following:
Wellbeinggreen:Wellbeinggreen is an Australia based company working for the environment and providing people in Australia environment friendly solutions.
SevenIT: SevenIT is a UAE based company dealing in Data centre equipment related to CISCO, Microsoft, IBM and many others.
Carmaster:Carmaster is a car service, repair and buying selling company. They are being operated within Australia and emerging as a top seller of car service, repair and importers of car.
Holding the position of SEO Engineer and Social media specialist, I have been in charge of optimizing search results for these businesses on various online search engines. This has mainly involved activities like Keyword analysis optimization and positioning; directory help and link building; analytic help and web page analysis; content writing for web as well as social media and search engine marketing.
My job description at Manasia group of companies have been a strategic mix of marketing function and technology in which I have been responsible for developing brand awareness and recognition for these companies and follow up on their marketing campaigns.
Worldoftrade FZCO. (B2B Marketplace) – Kalsoft
Senior Executive Web Marketing and Social Media Marketing Specialist at WorldofTrade:
Being a Senior Executive Web Marketing at Worldoftrade FZCO I was responsible for devising and managing an array of activities concerned with online/New Media marketing. This entailed improving search ranking on various search engines, collaborating with teams for strategy deployment and social media planning and marketing as my a part of my major responsibilities. Worldoftrade being
Americanslimo
- Project Manager and Search Engine Optimization(SEO)/Pay Per Click(PPC) Consultant:
Americanslimois a limousine rental services company. Holding the position of Project Manager and Search Engine Optimization (SEO)/Pay Per Click (PPC) Consultant, I have been in charge of optimizing search results for Americanslimo on various online search engines. This has mainly involved activities like Keyword analysis optimization and positioning; directory help and link building; analytic help and web page analysis; content writing for web as well as social media and search engine marketing. My job responsibility has been crucial to business development since attaining a search priority in a .com business is of primary concern to the company. Additionally I was also placed with the responsibility of working as a consultant for hiring resources.
I have worked with and performed the responsibilities of an SEO expert for various other companies as well which include TeHYPERLINK “http://www.technotera.com/”chnotera and Nexusscars. At Technotera, as the head of SEO, I have worked for making their websites more user and search engine friendly. I have also been involved in new business development by providing the ideas for logo design and SEO services. At Americanslimo, apart from providing SEO services, I have also been involved in providing structure information for website development and have worked as a consultant for hiring resources.
Expertek is a company that online solutions to various other businesses. Expertek has been the initiator of my professional career. Being a part of this company, I have gotten the invaluable chance of working with a lot of other client businesses and learning from various experts in the field. At Expertek I have worked at various positions and posts which include the following:
- Data entry officer (DEO):
As a DEO at Expertek, I have worked for various clients which includes the prominent names of SNS Sales, Q-Tees, UAE Properties, Chicago Motors, CHOICES Boutique Karachi Pakistan, Hijab-Ul-Hareem and Wasatcht.
- Junior Developer ASP.NET Programming
I have worked as a junior developer for Chicago Motors along with Mr. Dawood Ali, an industry expert in web development. It has been an invaluable learning experience for me and has taught me the hard skills that I carry with me to this day which has allowed me an edge over many other candidates.
- Junior Designer (Adobe Photoshop):
Being a junior designer at Expertek, I have learned an worked with Adobe Photoshop. As a part of my job responsibilities I have worked on designing websites, editing and fixing images and adding custom effects etc. under the dynamic guidance of Mr. Zia Haider, who has been an excellent teacher and mentor. Some of the businesses I have worked with as a part of my projects include Chicago Motors, SNSHYPERLINK “http://www.snssales.com/” Sales, Q-Tees, UAE PHYPERLINK “http://www.uae-properties.com/”roperties and CHYPERLINK “http://www.choices.pk/”hoices
- Search engine marketing (SEM)/ SEO expert
As an SEM/SEO expert at Expertek, I have worked with two major businesses namely Hijab-ul-hareem and Choices being largely responsible for web marketing management and client coordination. As a part of my work, I have been involved in performing competitive analysis, page indexing and search result optimization to give these companies better page ranking and search priority over its competitors. Being a client coordinator, I have been responsible for interacting with the clients and assuring that their data reporting demands are fulfilled in a timely manner.
Education
I am currently pursuing a certification course in SAP ABAP from Abacus Consulting Technology.The course outline is concerned with teaching advanced business application programming. It is expected to be completed in Sept. 2011
University of Karachi (2009)
Degree Title: Bachelors of Commerce (2nd Division)
Major subjects:
- Accounts
- Statistics
- Management
Professional College of Commerce and Economics (2007)
Intermediate level (Grade: C)
Major courses:
- English
- POC
- Economics
- Accounts
Esenes Foundation School (2004)
Matric (Grade B)
- Computers
- Chemistry
- Math
- Physics
Extra-curricular Activities
- YLAP, 2008
In 2008 I participated in YLAP (Young Leaders Achievement Program). The program was centered on inculcating leadership qualities amongst the youth and appreciating their work with the aim to form better leaders for future leadership positions.
- TTT (Train the Trainer)
A session conducted by MR. Shahbaz Ali baig,Director Executive Development Centre Dadabhoy Institute.It was a mentoring session geared towards training the attendees some profession soft skills. The session was a great learning experience and has come a long way in helping me brush my inter personal skills
- Developing Future Leaders,
This session was conducted by MR. Shahbaz Ali baig. The main objective of the event was to empower the youth by inculcating in them leadership qualities so that they contribute towards a positive change in the society. Overall it helped me a great deal In the development of my leadership and social skills.
- ASP.NET Certification
A certified course provided by APTECH COMPUTER EDUCATION CENTRE which covers some main areas of web based development such as C# programming, SQL SERVER and Handling Visual Studio were taught during a time of 6 month
- SEO/SEM TRAINING: (1st June 2009 – 31st July 2009)
I conducted a whole two hours per day, 3 days a week session for two continuous months to incorporate the skills of an Expert “Search engine analytics expert” within the students. The course was mostly following the rules of how to earn money at home though it was a little more complicated with the page ranking on Google and others factors were explained.
Languages
- I am bilingual and fluent in both English and Urdu
Interests
- I enjoy playing various sports and possess an athletic personality. I have been actively involved in playing various indoor and outdoor sports. My favourites include cricket, football, badminton Table Tennis and Swimming
- I also enjoy dancing.